Development and Marketing

Client relationship management is both an art and a science. Have you attracted the clients that you want? Do you have a plan? Have you made sure that you always do the best by the client and nurture the relationship?

Marketing requires an understanding of your market position, knowledge about your business targets and their decision-making process, conflicts evaluations, introductions and contacts, as well as well-crafted proposals. It also requires supporting elements, so that your name is recognized, your attorneys are known, your stories told and your expertise is recognised.

We will work with you to provide the best client services to strengthen your relationships to secure client loyalty and new business referrals.

We will work with your firm to implement a cohesive marketing program to suit your goals and resources.

Strategic Planning

Your clients may have a picture of you that you do not recognise – or worse, they have no real impression of what you stand for. You will wish to articulate a strategic plan leading to a clear vision of values and capabilities and then implement it successfully.

The planning process requires a realistic understanding of your business position in existing and intended markets, as well as solid intelligence about your competition. How are you doing, really? What is your singular place in the market? Who are your true competitors?

Our combined experience in IP market developments, the business of IP and the clients’ needs will enable you to articulate a clear vision of success and then realise it.

We can help you define who you are, who you want to be and how to get there. Our integrated approach focuses on the big picture of your business and the small details that turn vision into reality.

Organisational Dynamics

As in all professional services, the key asset of any law firm specialised in IP is its human resources. However, the people who choose to become lawyers are different from those who choose to become doctors or accountants.

It is essential to keep staff motivation high at all levels. At the same time, it is an important managerial tool to be able to measure the work input properly. We have experience in implementing solutions and finding the right balance that will create motivation. We help partners become inspirational leaders.

Based on our experience with people who work in IP, we will help you increase staff motivation. We work with you to help colleagues work together more effectively, fostering improved productivity and staff retention and promoting expanded communication and sense of community.