We offer consulting services in the areas of IP management and IP strategy to businesses.
Most companies today rely on branding to communicate with their end-consumers, and significant investment is made in efforts to build and maintain the company’s brands.
Use of the opportunities that the IP systems offer is one of the most efficient ways to protect brand value and corporate reputation.
Brand Development and Protection
Building an IP culture
IP rights almost always left in the hands of staff members who are unaware of the importance of protecting the business value that resides in these rights. Marketing staff has many other priorities than to think of IP and it is simply often not on their radar. Furthermore, management will often measure the efforts of marketing staff on fast successes rather long-term brand building.
The ultimate aim should be to protect brand value and corporate reputation.
We can assist in building the bridge between the different parts of the company involved in IP.
We have the expertise to assist in putting together policies, guidelines and checklists that will be the foundation of the company’s common IP culture.
We offer training targeted specifically for the different staff groups so as to build a proper IP culture in the company.
From creation to success
Staff does not always understand the long-term effect of the choices they make today. As an example a decision regarding selection of name for a new product may have significant effect on the business opportunities 10, 20 years down the line. Sometimes decisions will be made without full knowledge and understanding of the obstacles that may arise when the product is to be exported to a new market or when marketing staff decide to do a brand extension. Many future problems with for instances lookalikes and other forms of copies can be avoided with the proper work processes in place at the outset of a project.
The building and protection of IP must become a joint effort of the staff groups, and companies need to pool the creative effort to ensure that new products will be launched without problems and that future income is safe.
We provide help to companies in building the bridge between the different parts of the company involved in IP, be it creation, exploitation or protection.
We will assist companies in setting up policies and guidelines that will lead to decisions being taken with full knowledge of possible consequences for the future.
Strategy & Portfolio
IP is viewed by many staff groups in a company as an obstacle rather than a way to secure return of investment in marketing and innovation. By others IP is considered a discipline in itself and sometimes a large portfolio of IP rights is regarded as something to strive for.
The company may have a significant portfolio of IP rights, but the investment in this portfolio may in fact not be well coordinated with the business priorities of today.
We provide help to companies in a review of the work processes leading to investments in protection of IP to ensure that there is close coordination with the business strategy.
We provide assistance to companies in conducting a review of the portfolio based on today’s business strategy as well as future prospects.
We will conduct a review of the portfolio to ascertain whether the IP systems are used in the most cost-efficient manner whilst keeping in mind that adequate protection must be achieved.